Why has this staff succeeded?

When others have failed to either achieve or maintain even modest success?  Color me a typical BBN fan when it comes to the oblong ball sport.  I hope for success, will accept mediocrity but expect something less.  Yes, I am a cynic (and truth-be-known,  that's one of my finer qualities) and I still have my doubts on whether Stoops and Marrow can close the deal on the string of pledges they're currently enjoying.  However, anyway you wanna slice it, this regime is changing both the perception of UK football and the trajectory of the Program.  It can not be denied that he product-on-the-field is light years from where Joker left us AND UK mixing it up with some of the big boys on the recruiting front is a marvel.  So, back to the question at hand.... how has this staff succeeded where others in the modern era at UK have not?

I'm soliciting responses here because I don't have an answer..... not even an educated guess.